Social data is often voluminous and chaotic, making it difficult to derive meaning from the multitude of conversations had on the web. Brand managers and agencies may look for insights, but they often fall short of realising the “bigger picture”. Agencies, though well-equipped, often lack objectivity. Brand managers, though intimately aware of the brand’s value proposition, target customers, and relevant web communities, don’t usually have a perspective on the broader web.
Sentinel Projects delivers the “bigger picture” by providing independent, objective research analysis reports using social data, web metrics and conversion numbers. We are the missing link between agencies and brand owners.