New Facebook Rules: A Challenge and an Opportunity for Pharma

Our latest white paper explores how pharmaceutical companies can manage and benefit from Facebook in light of Facebook’s new policy to require open comments. Yesterday, Pharmalot reported that some drugmakers may abandon Facebook if they can’t cope with the changes. They interviewed several drugmakers about their plans, including Sanofi and AstraZeneca, who acknowledge that they may walk away from Facebook if they cannot overcome concerns posed by the new policy. Continue reading

How Social is the FTSE 100?

In our ongoing development of Skyttle Friends Facebook Analytics, we’re always fascinated to see how big brands use Facebook as a marketing and customer service tool. And so it was with great interest that we read the recent research report from Threepipe Communications which revealed some interesting findings about FTSE 100 firms’ use of social media. Perhaps most surprising is that two thirds of the FTSE 100 prefer Twitter to Continue reading

The Best Social Media Blogs

Social media blogs are a dime a dozen these days, it’s impossible to keep up with them all. We’ve been brainstorming our personal favourites here at Market Sentinel and came up with 34 blogs that we unanimously agree are great reads for people in the social media and digital planning industry. The blogs cover the gamut of digital marketing, PR, social media analytics, social media news and technology. Are there Continue reading

Virgin London Marathon Inspires Social Media Creativity

The Virgin London Marathon is this weekend and the air of pre-race calm is almost palpable. Runners who have trained months for this event are now, having completed their longest run of the training season, resting up for the big day. But this is also the last chance runners have to raise funds for their chosen charity. After all, over three quarters of the 37,000+ participants run for charity, making Continue reading

The Global State of Social Media in 2011

One of the highlights of London Social Media Week 2011 was a brilliant presentation by Tom Smith,  “The Global State of Social Media in 2011,”  the “most detailed global survey on consumer internet behaviours, motivations and attitudes ever conducted.” It was based on research from”71K surveys, 4 waves and 23 countries” since September 2009. As someone who reads tech and social media blogs daily, I wasn’t expecting any groundbreaking revelations. Continue reading