Skyttle #1 in PRWeek’s 10 Tools to Find Online Influencers

This week, we’re thrilled to find Skyttle featured at the top of PRWeek’s list of 10 tools to find online influencers. It’s always been our goal to make Skyttle the ultimate influence tool, and PRWeek’s Influencers and How to Find Them article is a great encouragement to us as we continue to develop the tool. It’s a real honour to be featured next to other excellent influence tools such as Continue reading

Digital Planning: Data Digest #1

We’ve kicked off a series of interviews with people from a variety of agencies, brands and consultancies in order to understand perspectives on the role of data and social media research in planning, marketing and advertising. Our first interview, yesterday, was with Luke Tipping – Creative Strategist at Beattie McGuiness & Bungay (BMB). Luke talks about cultural relevance and why social media research is important to creative agencies. DS: How Continue reading