This week there’s been a lot of buzz and debate around our latest Skyttle Friends research suggesting that brands are not doing as well on Facebook as they appear to be (Can Facebook Work For Brands?). Both Econsultancy and Social Media Today have cited our work, adding emphasis to the results: EConsultancy‘s Patricio Robles: “…this discussion harbors a crucial point: it isn’t enough to rack up the ‘likes’; if those Continue reading →