Which brands made the best use of Facebook during London Fashion Week? We used Skyttle Friends to find out. As hoards of fashionistas descended on the Big Smoke last February for London Fashion Week, no doubt many of those brands were there to build buzz about their labels. But how many of those brands took advantage of Facebook to build a following? We used Skyttle friends to compare over 50 Continue reading
High street fashion brands New Look and River Island both have a young fresh style that appeals to Facebook savvy fashionistas. We explore why New Look is winning the Facebook race, leaving River Island in the dust. As any young fashionista will tell you, fashion magazines are so last season. The rise of fashion blogs in the past few years has been enormous, with more and more women discussing the Continue reading
Lush cosmetics and the Body Shop may be birds of a feather, but not when it comes to social media strategy. Lush is ruling social media engagement while the Body Shop lags behind. We took a deep dive into their Facebook pages to find out why. Lush and The Body Shop are alike in many ways. Both have a similar product offering (soaps, creams and cosmetics); both stick to the Continue reading
Sure, you can measure your level of social media engagement with existing customers – but what about the world of potential customers you have yet to reach? How do you engage with them? Sociability is the key. In my last post, I talked about that undefinable buzzword called “engagement” and metrics you can use to measure it. All of these metrics are perfectly useful in that they measure your relationship Continue reading
The meaning of “social media engagement” depends on your criteria for “successful engagement.” Figure that out, and you’ll know how to measure it. Our recent post on Sociability prompted one reader to ask “what is the difference between sociability and engagement?” The question inspired me to dive into the vast ocean of online content about “engagement”, the holy grail of social media marketing and great inspirer of sporadically insightful blog Continue reading
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