Social Media Analysis: Observation of the 2010 Spending Review

The Chancellor of the Exchequer, George Osborne, announced his spending review on the 20th of October. Since then political commentators, economic journalists and Westminster village bloggers have collectively generated a media furore that is still very, very active. The spending review has come at a time when the UK political landscape has changed quickly – in a very unorthodox manner. We haven’t witnessed a coalition government since the early 1930’s Continue reading

Digital Planning: Data Digest #1

We’ve kicked off a series of interviews with people from a variety of agencies, brands and consultancies in order to understand perspectives on the role of data and social media research in planning, marketing and advertising. Our first interview, yesterday, was with Luke Tipping – Creative Strategist at Beattie McGuiness & Bungay (BMB). Luke talks about cultural relevance and why social media research is important to creative agencies. DS: How Continue reading