News that Feedburner has raised $7m draws attention to the prospects that funders see for this industry currently. Feedburner are apparently looking to put ads into RSS feeds. Their model is close to myWebFeeds except that myWebFeeds offers the feed creation service ad-free out of the box from any webpage.
A good piece from Knowledge@Wharton on the future of blogging contains this telling comment on corporate blogs: The “danger” is that corporations might not “understand the culture of blogging” and produce content that contains carefully vetted material instead of spontaneous writings that appeal to blog fans. Indeed, corporations are allowing employees to keep blogs, and in many cases encouraging online diaries. Microsoft, Sun Microsystems, General Motors and Boeing are just Continue reading
Crises affect all companies, all brands. For the best-run companies, they can be an opportunity to re-establish a personal link with the consumer. For poorly-run companies, they can be very dangerous indeed. At Market Sentinel we specifically address the online aspects of a crisis – adverse commentary and how to respond. But in truth the response online must be of a piece with every other action taken by the company. Continue reading
A recent piece in the UK’s PR week quoted some work by Delahaye identifying the proportion of negative commentary about brands and companies in different media. In messageboards 11% of comments are negative, in news coverage 13%, but in blogs 23% of all comments are negative. So why are bloggers so negative? One reason is that bloggers want to be controversial. They are generally looking to get as many incoming Continue reading
Our customers ask us to monitor particular pages. It could be a blog, a message board … it could the product page of a rival company … it could be a search page on Google or another search engine. We can produce RSS feeds from anything. Then we ping the site and when it updates, we update the feed. The result is that any site on the web can produce Continue reading