Last night a phone call from Chloe Stromberg at Forrester in San Francisco. She is working with Henry Harteveldt writing about the use of RSS by travel websites and wanted to know if we had developed one-to-one RSS feeds (yes), with end to end encryption (no). People have been discussing this as a possible solution to the issue of spam filtering. Why should I open my genuine mail from eBay Continue reading
One of the difficulties we have in explaining the benefits to companies of RSS is the sense of it being a new technology that is hard to understand. We have found it hard to improve on this graphic, borrowed from Rok Hrastnik‘s website, as an explanation of the benefits of RSS.
Many thanks are due to Lisa Poulson of Burson Marsteller (via Constantin Basturea‘s PR digest). Here are some dos and donts for CEOs and PRs plunging into the world of corporate blogs. Lisa’s are in Italics and mine are in normal type. – When you make statements – in a blog, a press interview, a speech – be certain that your facts are clear and defensible. Ã¢â‚¬Å“When you hit that Continue reading
Last week IBM announced that it would permit employees to blog. Sun think that employee blogging is an opportunity, and have re-cast their corporate PR to allow for it and to encourage the new kinds of contacts between customer and employee that blogging allows. Sun see blogging as a way of creating the connected company, and of leveraging the intellectual resources of their employees.
PRESS RELEASE Whilst blogs are causing a PR revolution in corporate America, the UK has yet to get the message. Blogs (simple syndicated websites) have revolutionised corporate communications for Fortune 500 companies like Disney, Avon, FedEx, Motorola, McGraw Hill. An increasing number of global brands realise that with 27% of Americans (according to Pew Internet) using blogs for news, it is vital to get their story out in this arena. Continue reading