Market Sentinel at Chinwag Insight Facebook Marketing Conference 6th Oct 2011

This Thursday is Chinwag’s full-day Facebook Marketing Conference in London, an event that will show senior marketers how to develop and optimise their Facebook Marketing strategy and, most importantly, ROI. Our own marketing strategist Monica Shaw will be there presenting on the Measurement panel, discussing how we measure Facebook performance and what our recent data reveal about Facebook monetisation. You can find more details about the conference here. Hope to Continue reading

Advertising on Facebook – after f8 the unsolved problems linger

Facebook’s f8 announcements could have been designed exactly to address the worries we recently aired about how the social network works for brands. Facebook is striving to be effective for brands in the way in the way Google is, by being useful without being intrusive. Jon Prideaux of Finextra hits the nail on the head. Google has solves the problem of intention for advertisers in a very practical way. When Continue reading

Facebook’s F8: Where will it leave brands?

This week there’s been a lot of buzz and debate around our latest Skyttle Friends research suggesting that brands are not doing as well on Facebook as they appear to be (Can Facebook Work For Brands?). Both Econsultancy and Social Media Today have cited our work, adding emphasis to the results: EConsultancy‘s Patricio Robles: “…this discussion harbors a crucial point: it isn’t enough to rack up the ‘likes'; if those Continue reading

Beware Pharma: Corporate Facebook walls are now open for comments

As of 15th August 2011, the folks at Facebook removed the ability of Corporate clients to “shut” their walls to comments. For pharma companies this is a headache. The law is a mess here. A pharma company has a legal obligation to comply with adverse event reporting to the FDA, that is: information about any reported negative side effects of its products and another obligation to provide timely and relevant Continue reading

Can Facebook Work For Brands? [UPDATE 3]

All this summer we have been looking at the effectiveness of Facebook for a variety of big brand customers. Here is what we have discovered, and for Facebook it doesn’t make pretty reading. Facebook ads don’t work for brands Even with the ability of the user to determine how and to whom an ad is served with great demographic accuracy, Facebook ads have click-through rates of only 0.011-0.165%, compared to Continue reading