Recently, within Market Sentinel Labs, we have been experimenting with different approaches to sentiment analysis. Up until now the majority of sentiment analysis services show sentiment as a percentage and visual representations adopt the forms of pie charts or line graphs. We started to realise that, whilst existing sentiment measures were useful, they did not display sentiment motivators: terms or keywords that were driving either positive or negative sentiment. Why Continue reading
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Why FA 2018 World Cup bid is stumbling
Philippe Auclair – Radio MonteCarlo blogger – suggests in an intriguing piece that Russia’s bid for the World Cup is thriving not because of bribery and scullduggery but because they have taken the trouble to wine and dine influencers from across the world. The UK’s FA has ignored these influencers, perhaps hoping to win by reputation alone. As a result Auclair’s suggests its support is lagging (warning: the article is Continue reading
Popular Twitter users have little influence
The ultimate quest of anyone using social media to market their goods is to achieve “online influence” over the marketplace. But don’t confuse influence with popularity, especially on Twitter. This week, the Telegraph reported on an influence study that revealed popular celebrities with millions of followers – Ashton Kutcher, Justin Bieber, and Stephen Fry, to name a few – had very little influence on trending topics in online conversation. Online Continue reading
Digital Planning: Data Digest #1
We’ve kicked off a series of interviews with people from a variety of agencies, brands and consultancies in order to understand perspectives on the role of data and social media research in planning, marketing and advertising. Our first interview, yesterday, was with Luke Tipping – Creative Strategist at Beattie McGuiness & Bungay (BMB). Luke talks about cultural relevance and why social media research is important to creative agencies. DS: How Continue reading
Congratulations to rapid-prototyping expert Shapeways
Many congratulations to Peter Weijmarshausen and Shapeways, an early Market Sentinel customer who just raised $5m of Series A financing for their rapid-prototyping business. Shapeways does 3D printing and are set to become – as Fast Company puts it – the Kinko’s of 3D printing. Read Fast Company’s interview with Peter about his ambitious goals, and a new deal with the VC that funded Etsy and Twitter: Shapeways Scores $5m Continue reading
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