Free Social Media Monitoring Tools

Free tools keep appearing in the social media monitoring space.  Over a week ago we discovered a social media monitoring tool made with Yahoo Pipes, an extremely powerful (but not at all user-friendly) web application for building, well, other web applications.  Still, the tool works well for monitoring conversations on-the-fly and can be customised (check out the tweaked tool I created for friends in the charity sector).  Yahoo Pipes may Continue reading

How London Fashion Week Brands United Online / Offline Buzz

As hoards of fashionistas descended on the Big Smoke last February for London Fashion Week, no doubt many brands were there to build buzz about their labels. Unsurprisingly, many turned to social media for help.  Throughout the week, competitions, updates and photos flooded Twitter and social media sites. Impressively, for brands big and small, the conversation was a boon to audience engagement, brand awareness and sales. Bloggers steal the limelight In previous Continue reading

Twitter stands in solidarity with Japan

I woke up this morning to horrible images of destruction  and fear –  as an earthquake measuring 8.8 shook the northeast coast of Japan, causing several injuries and fires. Most worryingly, it provoked a 4-meter tsunami that might affect Indonesia, Philippines, New Zealand and Papua New Guinea (see video). As with the recent natural disasters in Australia and New Zealand, social media acted as an incredible, resourceful tool for sharing Continue reading

London Fashion Week on Facebook

Which brands made the best use of Facebook during London Fashion Week? We used Skyttle Friends to find out. As hoards of fashionistas descended on the Big Smoke last February for London Fashion Week, no doubt many of those brands were there to build buzz about their labels. But how many of those brands took advantage of Facebook to build a following? We used Skyttle friends to compare over 50 Continue reading

Pancakes and Women Take Over Twitter

Today is Pancake Day, and we couldn’t help but notice an inordinate number of posts about pancakes popping across our Twitter feed. And what self-respecting social media analyst could resist running a few numbers on the stats? Interestingly, mentions of International Women’s Day, which today share the glory with Pancake Day, appear frequently amongst the pancake chatter. Unsurprisingly, the dual events have prompted a few allusion’s to women’s stereotypical place Continue reading