Facebook is more than just a social network; for some brands, it’s their entire web presence.

With some marketers redirecting their web addresses to Facebook and others displaying only Facebook URLs in offline communication, there’s no denying that Facebook is gaining media channel status. But there’s more to Facebook than Like buttons and wall posts.

Posting updates on a Like Page is just beginning.

An entire industry has mobilised around the management and delivery of Facebook campaigns, applications, games and integrating Facebook Connect with external applications. Managing an engaging presence on Facebook requires many tools, services and resources; merely posting updates on a Like Page is clearly just beginning.

Skyttle Friends, our own Facebook Analytics Tool, is one of many tools that can be used to help manage and analyse your Facebook presence, but what other tools and resources should be in your toolkit?

We’ve compiled a list of the most useful resources known to us:

• FanPage – Social media directory of branded Facebook accounts
• Page Finder – Find Facebook pages quickly
• Zesty – What information does Facebook publish about me
• Is Trending – What’s trending on Facebook
• All Facebook – Facebook strategy and insights
• HootSuite – For community management

This list is by no means complete; therefore, contributions via comments are welcome. What’s in your Facebook toolbox?