Eight reasons to short Facebook

Facebook is looking to raise up to $16bn from the markets at a valuation of up to $104bn, money that will allow it to do amazing things.  But the valuation it is seeking is based on it already having done those amazing things.  And it simply hasn’t.  Here is a researcher’s perspective on the IPO. 1. Facebook advertising must be a great revenue driver right? No.  Click-through rates on advertising Continue reading

University Alumni Associations Expand On Social Networks

Alumni are of huge importance to Universities, both as fundraising channels and as links to key players in industry and government. However, maintaining alumni relationships is a challenge, particularly when most students tend to sever their connection with their University once they graduate. Unsurprisingly, many alumni associations are now using social media to counter this tendency. Our own Monica Esposito, an alumni of The University of Nottingham, looks at how Continue reading

Glee and Lady Gaga: Almost, But Not Quite the Perfect Match

Fans of Glee know that their charming covers of popular songs are the secret to the show’s outrageous success. So you’d think that a partnership with a superstar like Lady Gaga would be a boon for both Glee and Lady Gaga’s fanbase? However, last week’s “Born This Way” Glee episode in tribute to Lady Gaga paints a subtle lesson about influence and popularity: the best partnerships for brands aren’t always Continue reading

Marshmallow Peeps are back with Easter vengeance

Seasonal products have their challenges. How do brands re-ignite buzz for a product that never crosses people’s minds during most of the year? This Easter, we look at how Peeps, the sugar-coated marshmallowy icon of American Easter, uses social media to create massive buzz leading up to the holiday. It’s that time of year! Easter is just a day a way, and here in the States, Easter and Peeps are Continue reading

Farmville and Cityville: More than fun and games

Social gaming has seen explosive growth in recent years, with 250 million people playing social games every month. Zynga leads the pack with its hugely successful Cityville and Farmville games on Facebook. These games alone are forecast to pull in revenues of $5 billion by 2015, five times what they were valued at in 2010 by Parks Associates. The secret to Zynga’s success may seem clear: they create addictive games Continue reading