Popular eighties confectionery line, Wipsa, was withdrawn from production due to poor sales in 2003. A marketing campaign inspired by Facebook, with social media and Wispa fans at its heart, helped to re-launch the brand using a relatively small budget of £1.5m.

Wispa, since its relaunch, has generated sales in excess of £86.5m becoming Britain’s best-selling chocolate bar.

Market Sentinel was commissioned to analyse the growing conversations surrounding Wispa from the outset. We helped Cadbury through delivering insights and consulting, which contributed to campaign planning and a response to the growing demand for the product.

The results of the campaign and its impact on sales have helped it earn an IPA Effectiveness Gold Award.

We would like to congratulate to congratulate Ross Farquhar, Brand Manager at Cadbury and the team at Fallon for receiving this highly prestigious award.