University of Law

University of Law

The University of Law is the UK’s largest provider of legal education.  Sentinel Projects was asked to review how students were using digital media to research legal education and select a course provider, and how the university could increase enrolment by improving online engagement with prospective students. 

Specific outcomes from the work by Sentinel Projects included:

–          Changes to the structure and content of the website leading to improved organic search performance and higher website satisfaction

–          Reallocation of marketing spend leading to increased web traffic and lower cost per online lead

–          Improved use of social media and online content to drive web traffic and build the brand

Ed Luck, Sales & Marketing Director at The University of Law, said “Sentinel Projects combined deep experience of digital marketing with analytical rigour.  They delivered pragmatic recommendations to drive immediate performance as well as a long-term roadmap for change”

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