The University of Law is the UK’s largest provider of legal education. Sentinel Projects was asked to review how students were using digital media to research legal education and select a course provider, and how the university could increase enrolment by improving online engagement with prospective students.
Specific outcomes from the work by Sentinel Projects included:
– Changes to the structure and content of the website leading to improved organic search performance and higher website satisfaction
– Reallocation of marketing spend leading to increased web traffic and lower cost per online lead
– Improved use of social media and online content to drive web traffic and build the brand
Ed Luck, Sales & Marketing Director at The University of Law, said “Sentinel Projects combined deep experience of digital marketing with analytical rigour. They delivered pragmatic recommendations to drive immediate performance as well as a long-term roadmap for change”