Digital Marketing expert Dhiren Shingadia joins Market Sentinel to accelerate delivery of social analytics services
The new role is part of Market Sentinel’s strategic approach to becoming a more influential presence in the social analytics space. Shingadia will work closely with Market Sentinel’s CEO, analysts, developers and partners to discover opportunities, prioritise development and facilitate conversations about the company’s product portfolio both online and off.
“We’re developing exciting new technologies for analysing the social web and I can’t think of anyone better to propel our services to the marketplace than Dhiren Shingadia,” said Mark Rogers, CEO of Market Sentinel. “Dhiren’s unparalleled breadth of experience and insight will focus the development process and facilitate smooth but speedy growth of the company.”
Shingadia’s expertise is grounded on years of experience in web analytics, SEO, media software design and product management. Prior to joining Market Sentinel, Shingadia was manager of Mindshare UK’s Invention department where he designed and developed social analytics and buzz monitoring tools and processes for clients such as Jaguar, Volvo and Nestlé. Shingadia is also active in the social media marketing community as research and measurement ambassador on IAB UK’s Social Media Council.
“Social analytics makes it possible to adapt to the constantly evolving new media landscape,” said Shingadia. “Market Sentinel is an industry leader and I’m excited to have a role in defining and driving the vision of social analytics in our products. “