We spent a lot of the summer visiting the senior executives at major agencies, talking about the world, figuring out what we could offer them and what they could offer us. It was an interesting experience because the overwhelming sense we got was that the communications world was on the cusp of a big transformation. The structure of communications in large companies is that comms and marketing directors come and Continue reading →

Charles Cooper on CNet points at Dell’s neat use of Twitter to spread the word about bargains.

The New York Times has an interesting network map (an ego-net) featuring the disgraced Rod Blagojevich, the Illinois politician charged with hawking President-elect Obama’s Senate seat. It is interesting how much of the doubtful behaviour complained of apparently happened via the Governor’s proxies.

Paul Fabretti of Manchester-based digital social media agency KMP and recorded a podcast yesterday about methodologies for measuring the ROI on social media marketing. Facebook Connect loomed large in our conversation as did the differing requirements of clients from a marketing or a corp comms background. The podcast is here (24mb; about 25 minutes)