On E-consultancy.com I examined the potential for TV programme makers to use social media as an tool to monitor viewer opinion. See the article here. By Leon Bailey-Green.

Motrin is a US pain killer. They have posted a video ad on YouTube from the perspective of a Mom who resents having to carry a heavy infant and is looking for pain medication to cure her back problem. (Why doesn’t she just stop carrying the baby, you may ask.) This is the wrong message (too negative), and the wrong audience (nursing moms). I came across the story because it Continue reading →

Unable to get away from headlines of an economic crisis, who better to make sense of how to manage fiscal change than the woman at the helm of a company who survived the stock market crash of 2001? Promoting entrepreneurialism for Enterprise Week Lastminute.com’s Martha Lane Fox told the BBC that online is key to the solution for businesses to survive the global downturn. “A pound invested online is far Continue reading →

Bob’s Guide points at a new report from Corporate Insight looking at how the Financial Services sector is adopting social media. Here is a précis of Bob’s summary: The brokers: OptionsXpress, Scottrade, Vanguard, Wells Fargo and Zecco have YouTube commercials based on their web offer, E*Trade reruns their TV commercials. TradeKing (10,700+ participants) and Zecco’s (38,000+ participants) communities feature open membership with full participation for individuals whether or not they Continue reading →

Hearty congratulations to Barack Obama, 44th President of the United States. The big difference between Obama and first Senator Clinton his Democratic rival and then Senator McCain his Republican rival lay in his power to motivate grass roots support and then harness it using the internet. Whilst his competitors relied on paid workers for many tasks, Obama used volunteers sourced from the internet. Half of all the money he raised Continue reading →