[We are advertising again ... this is the ad that is doing the rounds] Are you passionate about social media? We are a London-based web monitoring start-up with a stellar client list looking to build our team. You would be suitable for this role if you have a proven track record and solid experience in market research, internet-based research, statistics, market analysis. If you have interest in, or experience of Continue reading →

Jemima Kiss in the Guardian reviews the continuing decline in the circulation of local newspapers. She highlights the fact that very local newspapers buck the trend. A commenter on the article says: [Here in Brighton] so many people wish that the local “evening”, in fact morning, paper were equipped to print more news. That is what brings in readers. There was a move some three years ago to make it Continue reading →

Market Sentinel is hiring! Do you love simple, useful interface design?* We are a London-based web monitoring start-up with a stellar client list looking to create a simple interface to our new plaform. You would be suitable for this role if you have a proven track record and a great portfolio of UI design and have a strong understanding of both sides of human-computer interaction, adept at user-centred design methodologies, Continue reading →

The second annual Ofcom report into digital communications in the UK highlights the shift to advertising online. To quote it: That figure is equivalent to: almost half the amount spent on all TV advertising; 83pc of advertising spend on ITV1, Channel 4 and Five; and a quarter of all press advertising. Still more sensational: Google is scooping 40% of that advertising spend. Given the multiplicity of other advertising channels (consumers Continue reading →

We get many briefs from digital agencies and clients outlining in great detail the age and interests of the customers they are targeting with particular products. The ideal customer, we learn, reads Grazia magazine, is 18-30, is a pre-family female. Or he is a time poor urban professional dad who relies on the internet for his news. How, the agencies, ask us, can they use the web to reach these Continue reading →