Tracking the web for our customers we have noted a huge expansion in the last year in the area of online financial advice. One of the big searches to our website remains “eloan complaint” (as a consequence of an old blog post), but the sector has expanded from there to cover a far greater range of financial issues. The major UK growth has been in aggregators like Moneysupermarket and community Continue reading →

For the last few days we have been reviewing industrial quantities of user-generated reviews for a client. There are many intricacies with this data. It is inconsistent, anecdotal, sometimes hard to compare statistically, and yet the story it tells is often gripping. Why is our customer interested? They want to know what the key triggers of consumer recommendation are, and what drives consumers mad. Jupiter reports that 77% of all Continue reading →

We have long been admirers of 37 Signals – we use their Basecamp software for collaboration – it is cheap, simple and reliable. I was pleased to see in this Time profile of the company an account of their working methods. It is interesting working model and it gives comfort to Market Sentinel’s decision to have a 3-person office and to work remotely with a team based in places as Continue reading →