This is a cute parody of how advertising talks to customers, in the form of a “I want a divorce” conversation. To quote Joe Consumer “It really gets to the core of the issue that businesses don’t want to use new technology to have a dialog with their customers, they just want to market to them and lower sales costs.” Consumer: I’ve changed, and you haven’t. We don’t even hang Continue reading →

A good report in Rareplay observes that pharmaceutical companies are using social media in marketing and communications. The piece cites Wyeth’s Knowmenopause resource for women seeking information about the menopause and GSK‘s appointment of a social media manager. There are good reasons why drug companies should be interested in this space. Social media tends to unite people with common interests (e.g. a common medical complaint) and bad news travel fast Continue reading →