Today we publish a new white paper: Responding to Crisis Using Social Media. It is an update to our white paper Measuring Blogger Influence, which looked at the Dell Hell débacle and measured the role of bloggers in creating the damage to Dell’s reputation for good customer service. Dell has publicised their increased investment in customer services and has launched the social media initiatives Direct2Dell (their blog), StudioDell and IdeaStorm Continue reading →

UK Prime Minister Tony Blair has started a YouTube channel. It’s pretty simple, but effective, with a simple navigation. There is an even a French-language version of his congratulations for Nicolas Sarkozy, nicely-written too.

Internet World took place in London this week. Jonny Rosemont of Weber Shandwick has posted a nice summary of the key lessons. Here is part of it: “Digitising is changing the world but it shouldn’t change communications strategies i.e. it is still all about giving people what they want Consumers have to be co-opted into the marketing process, they are the new brand managers …” This chimes with some thoughts Continue reading →

(You can click on the image to “open” the magazine) Check out Blogger and podcaster magazine. Cover star is Robert Scoble, formerly of Microsoft. To publish a magazine about this makes sense, I guess, given the appeal of self-publishing via blog or pod. The magazine should connect with enthusiasts of all kinds; magazines can be better than the web for helping a novice to figure stuff out: for example I Continue reading →