Mark Rogers of Market Sentinel is quoted in Dominic Rushe’s piece on corporate blogging. Companies also fear what their employees might say and that corporate blogs will attract special-interest groups keen to attack a corporation. “Corporations being corporations there is a lot of fear about doing something for the first time,” said Mark Rogers, chief executive of Market Sentinel, a company specialising in corporate reputations on the web. “This has Continue reading →

The Whole Foods blog A call from Dominic Rushe of the Sunday Times who is writing about business blogging. I talked as plausibly as I could about what is going on in the UK, but in truth there has not yet been a lot of movement by corporates towards setting up blogs. I recently reviewed Suw Charman’s suggestions as to why. I am convinced it will happen, though it may Continue reading →

We have just moderated a huge comment queue from the last couple of months. No excuses. Many apologies for our tardiness, John Cass et al. 3,500+ spam comments to be deleted …

Pew have surveyed US bloggers. Headline: “the blog population has grown to about 12 million American adults, or 8% of adult internet users and that the number of blog readers has jumped to 57 million American adults, or 39% of the online population.” It’s a pretty astounding statistic.

Chief constable Richard Brunstrom of the North Wales force launched a blog on Monday this week. On BBC’s PM radio programme he said: “We deliberately didn’t tell anyone about it. We just wanted to do it quietly and see what happened. And look what happened. Two days later I am on national radio talking to you.” The PR power of blogging, particularly during this time of year, when the domestic Continue reading →