The rise of MySpace as a forum for new acts like the Arctic Monkeys and Lily Allen has provoked UK-based Q magazine into scamming the industry with a bogus new actHope against hope. The bogus band successfully used MySpace to grow a network of real supporters including ex-Creation boss Allan McGee (discoverer of Oasis).

Proof (if further proof) were needed that social networking is a highly-effective way of promoting a new idea!