Break-up, a 75 second video clip by “Bowiechick” has had 210,000 page views on youtube. In the video a 17 year old girl is talking about breaking up with her boyfriend. The video seems to be behind a run on Logitech’s Quickcam Pro on Amazon.com. Logitech had nothing to do with it. But they wish they had. Ah, if you could bottle this. But gentlemen, you can. There is nothing Continue reading →

Robert Scoble is suggesting that obscure bloggers might consider linking to the word “brrreeeport”. The idea is that enough people link they they will build their authority courtesy of Scoble. Of course this only really works if someone else manages to interpose their take on the “brrreeeport” phenomenon and gain relevant authority. (And that’s real authority, not the Technorati sort) And that authority is only valuable in the context of Continue reading →

Google has reported that the UK population as a whole now spends more time online than they do watching TV. This is an epochal change for marketers. It means that they must finally get to grips with a medium (the internet) that has remained largely resistant to their wiles. Think of an online marketing campaign that has impressed you. I bet you that you can’t. Think of the online products Continue reading →

The following story just appeared in The Economist: Internet trends: Companies are eavesdropping on online discussion forums to find out what their customers really think about them ONE of the things that makes the internet so appealing is that for any subject, no matter how obscure, there is almost guaranteed to be at least one website, blog or discussion forum where people congregate to talk about it. Online discussion forums Continue reading →

Rupert Murdoch, chairman of News Corporation, has again saluted the rise of blogging (myspace), self-produced (youtube) and on-demand (iTunes) media consumption. “It is difficult, indeed dangerous, to underestimate the huge changes this revolution will bring or the power of developing technologies to build and destroy – not just companies but whole countries.” Last weekend, I was in the in the Apple store in San Francisco. It was hard to get Continue reading →