Alexa, the search engine best known for its toolbar and traffic-based services, is reported in both The Wall Street Journal and The Guardian to be planning to allow web developers and others in the industry to ask for customised searches, looking for images or music files, for example, during web crawls. For instance, someone who wanted to build a podcasting search engine could use Alexa’s tools and computers to request Continue reading →

I thought I’d wait until my return from Paris to write about the fantastic international two-day Les Blogs 2.0. (Though I have to admit that I’m feeling a bit inadequate here, having watched many of the other participants simultaneously blogging, chatting on irc and paying attention to the excellent speakers and panels.) Highlights for me included the panel on Citizen Journalism and mainstream media. I particularly enjoyed hearing about Marcel Continue reading →

To coincide with Les Blogs Market Sentinel are publishing a white paper in association with Onalytica and immediate future. The white paper – Measuring the influence of bloggers on corporate reputation [7mb download] – analyses the impact on the public perception of Dell’s customer services of bloggers, with particular reference to Jeff Jarvis’s Buzzmachine, Steve Rubel’s Micropersuasion and Dwight Silverman’s Houston Chronicle Techblog.

I’m off to Paris tomorrow for Les Blogs, which looks like it’s going to be a really exciting event. The impressive list of speakers includes such notable bloggers as Robert Scoble, Shel Israel, Elizabeth Albrycht and Neville Hobson, covering topics from How blogging is challenging the corporate world, to Podcasting, Photo and Video blogging. I will be speaking on a panel discussing Tracking and Monitoring the online world, chaired by Continue reading →

This is a press release which was released today: Market Sentinel announced today that Sheila Sang, former editorial director of AOL UK, of handbag.com and executive editor of BBC Online, will be joining the company as Online Publishing Director. With blogging and content syndication growing in popularity by the day, corporations are increasingly looking to get their message across using new tools like these. Sheila will be working with Market Continue reading →