Saul Hansell in the New York Times has produced a comprehensive analysis of how Google has come to dominate advertising – that is not just online advertising, but advertising in general.

News this week that Andy Hayler of Kalido is blogging about enterprise software. Simon Rogers of Market Sentinel comments that this is good stuff for the database warehousing geek. The company behind it are our friends at the award-winning tech PR Brands2Life. There’s a lot to be said for this blog: – It has Andy Hayler’s own unique voice; – It addresses a distinct and useful agenda; – It is Continue reading →

New Communications Blogzine has published Mark Rogers’ article looking at how Market Sentinel measures corporate reputations with our “net promoters index”. Here it is: A year ago when our new company Market Sentinel started distributing live reports on brands drawn from monitoring message boards and blogs, one of our early pitches was to a research head of a large mobile carrier who was sceptical as to the value of it. Continue reading →

Google are claiming that Weblogs inc. are gaining $3000 a day from Google AdSense advertising. Still, thin pickings, considering they have 75 blogs. 3000/75 equals $40 a day. And with 1000 posts being written, it equals $3 a post. via Steve Rubel.

A survey done by Guidewire Group for the “Blog on” conference in the US shows corporations embracing blogging as a way of reaching their target markets. Here is the meat: Companies use external blogs for public relations and marketing (61 percent) and “demonstration of thought leadership (61 percent). More than 40 percent of respondents had a blogging CEO. The expected benefits of external blogs include improved brand recognition and external Continue reading →