Mark Rogers is interviewed by Guillaume du Gardier of Blogging Planet in a podcast about online visibility, brand auditing and benchmarking, and brand response.

Apple have admitted that there are problems with screen quality on the new Apple Nano and offered a product replacement programme. Despite retailers criticising the company’s stance on the issue as “arrogant”, this action was somewhat delayed. Commentators attributed Apple’s decision to the campaign by Matthew Peterson’s “flawed music player” which had created negative buzz about the product in the loyal Apple community.

Steve Broback in an excellent piece at the Blog Business Summit site observes that a company may waste money spent on search engine optimisation (SEO) on an existing, poorly designed site. Better he argues, to invest in “a brand new Lexus” – a site built as a blog, where the money goes on well-tagged, freshly published content.

In the offline world of newspapers and broadcast soundbites there may be a good case for PRs and Customer Relations departments not to become involved in public disputes about their companies’ products or services. Adding to the discussion with further commentary and action – however helpful, however speedy – may be used by a journalist in need of a good story to keep the issue on the boil for longer. Continue reading →

A hat-tip to Stuart Bruce (via Constantin Basturea) for pointing out the New Homes blog – a neat guide to buying a new home in blog format. Simple message, clear structure, unfussy editorial. It’s an excellent benchmark for how things should be done.