Mark Rogers, CEO of Market Sentinel will be speaking at Around the blog on October 16th 2005 in Paris, joining senior executives from PubSub, Nooked, and SixApart. The focus of the day-long conference will be on new tools and services, and what they mean for companies who want to understand the techniques of monitoring, responding to and creating blogs and RSS-based services.

Market Sentinel CEO Mark Rogers will be addressing the IAB’s Power to the Consumer seminar in London, UK, on Thursday 15th September 2005. He will discussing the new options that blogging offers companies wanting to get messages about themselves to the consumers, and the pitfalls that lie in wait for companies who are slow to monitor and respond to blog and message board commentary.

We launched our “Search is Brand” whitepaper at the end of June, discussing how customers experiences of brands was increasingly dictated by search – and pointing out that the search gives a lot of prominence to detractors. Our means of publicising the white paper was to blog it, and to email the key opinion-brokers such as Steve Rubel, Shel Holtz, Neville Hobson, Elizabeth Albrycht, Rok Hrastnik and Guilllaume du Gardier. Continue reading →