Steve Rubel has posted the 10 commandments of participatory PR. They are: 1) Thou shall listen – Utilize every avenue available to you to listen actively to what your publics have to say and feed it back to the right parties. 2) Remember that all creatures great and small are holy – It doesn’t matter if it’s the New York Times calling on you or an individual blogger, both have Continue reading →

What happens when you put the most famous brand names in the British high street into Google? Trouble – according to a new survey. 20 out of the top 50 biggest British grocery brands have “major issues” with critical commentators whose websites appear high in the search rankings, according to new work by internet monitoring company Market Sentinel. The Market Sentinel survey, which involved putting the brand names into Google Continue reading →

In an interesting blog posting, Charlene Li of Forrester speculates on what direction Google might take a point-to-point payment functionality (the proposed “Google wallet”). Pointing out that such a system already exists in the Google infrastructure for collecting micro-payments on clicks, Li speculates that it might be extended to collect payments on content distribution via the Atom standard.

The Seattle Post Intelligencer gives more details on Microsoft’s RSS support. Key features: – The next version of the Internet Explorer browser will support RSS feeds (allowing reading and bookmarking); – Microsoft with integrate RSS support into many of its products for the use of developers; – There will be an aggregator product (details are a bit sketchy) Some bloggers were negative, but Greg Rienacker from Newsgator and Dave Winer Continue reading →

A Wall Street Journal story shows that mainstream companies like Sprint and Motorola are using blogwatching to understand their customers better.