Blog culture has really taken off in France – according to this Wired News piece. Most intriguing is the revelation that as soon as the newspaper Le Monde started allowing readers to publish their own pieces, these immediately became the most linked pages. Le Monde, France’s biggest newspaper, is also a weblog host, letting thousands of readers write journals alongside those of staff reporters and columnists. Just two days after Continue reading →

Business Week leads on business blogging which it says is the most significant development since the Internet itself took off in the mid nineties. In a useful survey. The article stresses that business people should get blogging yourself, using GM’s Bob Lutz’s Fast Lane blog as an example. From Market Sentinel‘s perspective, this is the most telling section: Blogs are different. They evolve with every posting, each one tied to Continue reading →

In a fascinating and wide-ranging speech , Rupert Murdoch points out that the editors have lost control over the media. He points out that it is no longer possible to control what people read, and media companies have to wake up to that. What is really extraordinary about this speech is how many touch-points it has with stuff which is everyday currency on industry blogs, but which has had precious Continue reading →

Much kudos to Elizabeth Albrycht at CEO Bloggers Club for this excellent summary of how corporations should use RSS feeds. I will gradually adapt this for more European audience. Here are 10 ideas for corporate RSS feeds to (mainly) external audiences. Most of these reasons are good ones for deploying RSS internally as well as part of your employee communications, knowledge management, content management, and other systems. 1) Email is Continue reading →

More and more companies approach us with a straightforward, but somewhat unfocussed request: I want to be part of this [the blogosphere] – where do I start? What they are really asking for is web traffic, driven by a presence in the aggregators and search engines. And there is (potentially) a commercial value here which can be achieved by good quality content. (This has been the dream of content-creators since Continue reading →