Our customers ask us to monitor particular pages. It could be a blog, a message board … it could the product page of a rival company … it could be a search page on Google or another search engine. We can produce RSS feeds from anything. Then we ping the site and when it updates, we update the feed. The result is that any site on the web can produce content for any interested party.

Obviously – we don’t infringe site’s usage restrictions. But if you have a subscription to a site and let us know the password, we can arrange to monitor that, too.

We can even monitor specific information within the page. Someone approached us last year about keeping track of gambling odds across rival bookmakers. Looking for arbitrage opportunities, but sadly nothing has come of this so far It would have been a cool application …

Then … when the RSS feeds are produced, we can create searches across them, or produce a “BuzzMapTM” – showing the words that people are using about your product, or brand, or company name. I will post up a BuzzMapTM tomorrow …