It was reported 24 hours ago that Tesco were advertising night shift staff jobs for expenses only (plus government job seekers’ allowance). They have denied it and attributing the advertisement to an IT error. The Guardian has since identified similar advertisements elsewhere, casting doubt on this explanation. In the meantime they are getting roasted on Facebook and Twitter. On Facebook commenters are noting that their remarks are getting deleted. When Continue reading →

Why do some brands make it into your basket while others stay on the shelf?  What makes us want to buy one and not the other?  Is it solely their inherent quality or is there something else at stake? A branding expert would say that this is no accident: it’s the emotional tug of a successful brand at work. We thought it would be interesting and useful to compare two brands Continue reading →

I used our Skyttle API term extractor to analyse the language of an article about a pop star. But who is being described? cultural shift (1) bully boys (1) works bus (1) property shows (1) class-coded oscillation (1) countless young men (1) record player (1) black-and-white films (1) sure many people (1) bouquet of gladioli (1) local leisure centre (1) second-hand copies (1) humdrum town life (1) studio audience (1) Continue reading →

A 17-year-old blogger Rhys Morgan has questioned the benefits of a purported cancer treatment – antineoplaston therapy – offered by a Texan clinic run by a Stanislaw Burzynski. He has been threatened by someone claiming to be a lawyer for this clinic – Marc Stephens. The treatment has been in the news because comedian Peter Kay has performed two concerts to raise money for the treatment. Burzynski has previously been Continue reading →