How Squishable Defines a Social Brand

Squishable is a small business with a huge presence. Their products – giant, fuzzy, often goofy stuffed animals – are as much about cute toys as they are about social branding. And in today’s digital world, being a “social brand” is becoming increasingly important. However, having a strong Facebook and Twitter presence isn’t all it takes to make your brand social. We look at how Squishable engages customers on multiple Continue reading

Glee and Lady Gaga: Almost, But Not Quite the Perfect Match

Fans of Glee know that their charming covers of popular songs are the secret to the show’s outrageous success. So you’d think that a partnership with a superstar like Lady Gaga would be a boon for both Glee and Lady Gaga’s fanbase? However, last week’s “Born This Way” Glee episode in tribute to Lady Gaga paints a subtle lesson about influence and popularity: the best partnerships for brands aren’t always Continue reading

Marshmallow Peeps are back with Easter vengeance

Seasonal products have their challenges. How do brands re-ignite buzz for a product that never crosses people’s minds during most of the year? This Easter, we look at how Peeps, the sugar-coated marshmallowy icon of American Easter, uses social media to create massive buzz leading up to the holiday. It’s that time of year! Easter is just a day a way, and here in the States, Easter and Peeps are Continue reading

Farmville and Cityville: More than fun and games

Social gaming has seen explosive growth in recent years, with 250 million people playing social games every month. Zynga leads the pack with its hugely successful Cityville and Farmville games on Facebook. These games alone are forecast to pull in revenues of $5 billion by 2015, five times what they were valued at in 2010 by Parks Associates. The secret to Zynga’s success may seem clear: they create addictive games Continue reading

“Happy New Year” Fever on Facebook and Twitter

Last week, people around the world celebrated New Year’s Eve with the usual traditions: champagne, resolutions, auld lang syne and… social media? Yes, it appears that the rise of social media usage is more evident than ever on New Year’s Eve as people from all over the world logged on to Facebook and Twitter to post their well wishes at midnight. Could this be a new tradition? We look at Continue reading