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Monica | Sentinel Projects

Measuring Facebook: Chinwag Insight 2011

Chinwag Insight: Facebook Marketing View more presentations from Market Sentinel. Earlier this month we presented on the measurement and monetisation panel at the Chinwag Insight: Facebook Marketing conference. You can view our slides above or by visiting Slideshare. My slides focused on the challenges of Facebook from a data perspective: Facebook is difficult to measure, and what little data there is suggests that brands are really struggling to engage with Continue reading

Coffee Marketing: Why So Romantic?

Nescafe’s recent 3-in-1 advert depicts the aftermath of a twenty-something hipster party, most notably in the form of awkward glances between men and women who obviously had a romantic interlude the night before. What did it mean? Does she like me? Will he call? One cup of Nescafe later gets the morning “back on track”, and soon we find our couple, giggling and flirting once again, albeit a bit more Continue reading

Market Sentinel at Chinwag Insight Facebook Marketing Conference 6th Oct 2011

This Thursday is Chinwag’s full-day Facebook Marketing Conference in London, an event that will show senior marketers how to develop and optimise their Facebook Marketing strategy and, most importantly, ROI. Our own marketing strategist Monica Shaw will be there presenting on the Measurement panel, discussing how we measure Facebook performance and what our recent data reveal about Facebook monetisation. You can find more details about the conference here. Hope to Continue reading

Facebook’s F8: Where will it leave brands?

This week there’s been a lot of buzz and debate around our latest Skyttle Friends research suggesting that brands are not doing as well on Facebook as they appear to be (Can Facebook Work For Brands?). Both Econsultancy and Social Media Today have cited our work, adding emphasis to the results: EConsultancy‘s Patricio Robles: “…this discussion harbors a crucial point: it isn’t enough to rack up the ‘likes'; if those Continue reading

UK Riots: What now for retailers?

UK retailers, already struggling to make ends meet during the consumer downturn, now face an added financial burden as they recover from the aftermath of recent riots. Analysts estimate that the violence has cost British retailers over £80 million. Fashion and technology stores like H&M, Debenham’s, Curry’s and Dixons were particular targets of looters. Sony’s distribution centre in Enfield, North London, was was set ablaze. We’ve been watching the situation Continue reading