#ilovelondon: using Twitter to rebuild London’s reputation

The latest issue of Time Out London (n. 2138. 18-24 August 20110) features a white front cover, on which the hashtag “#ilovelondon” stands out boldly in bright red.  This clever initiative aims to encourage people to use the hashtag and tweet about what they like best about the city, in an effort to build London’s reputation again after the riots.  Amidst the furore over the role played by social media Continue reading

University Alumni Associations Expand On Social Networks

Alumni are of huge importance to Universities, both as fundraising channels and as links to key players in industry and government. However, maintaining alumni relationships is a challenge, particularly when most students tend to sever their connection with their University once they graduate. Unsurprisingly, many alumni associations are now using social media to counter this tendency. Our own Monica Esposito, an alumni of The University of Nottingham, looks at how Continue reading

Netflix versus Lovefilm: Clash of the Titans

As Netflix reached about 20 million North American subscribers, rumours started spreading about an imminent global expansion of the US giant, fuelled by two job vacancies posted on the company website which require “the need to prepare for “rapid” international expansion and “will support a specific country / region outside of North America.” Time might be ripe for strategic business thinking, given also the recent news that YouTube has confirmed Continue reading

An American Girl with the Dragon Tattoo? How will movie-goers cope?

The director of the original Swedish version of The Girl with the Dragon Tattoo may have his doubts about the upcoming American remake, but what do movie-goers think? We looked at social media conversation to see how fans feel about the Hollywoodification of this massively popular crime novel. The movie adaptation of Stieg Larsson’s novel, The Girl with the Dragon Tattoo, made more than £2 million at the box office Continue reading

Twitter stands in solidarity with Japan

I woke up this morning to horrible images of destruction  and fear –  as an earthquake measuring 8.8 shook the northeast coast of Japan, causing several injuries and fires. Most worryingly, it provoked a 4-meter tsunami that might affect Indonesia, Philippines, New Zealand and Papua New Guinea (see video). As with the recent natural disasters in Australia and New Zealand, social media acted as an incredible, resourceful tool for sharing Continue reading