Social Media Week 2011

With Social Media Week about to sweep the globe next week, Mark Rogers, our CEO, will be speaking at Measuring Social Media 2011, where he will be taking part in a drop-in panel discussion along with other experts Luke Brynley Jones of Influence People, and Tom Smith of GlobalWebIndex. They will be discussing new trends in social media monitoring, as well as exhibiting new monitoring tools. This will be followed Continue reading

Influence Watch: Cycling

Now that all the ice has well and truly melted, and it’s a little safer to get back on the saddle, thoughts turn to cycling. Profiled here are some cycling blogs that I think have been able to hit that magic combination of consistency and relevance, that makes them so influential. Bike Snob NYC adopts the format of obsessive diary rants, vexing about various trends in cycling (and generally anything Continue reading

Google Zeitgeist 2010

In annual celebration of the year’s events, Google’s ‘Year In Review’ video, Zeitgeist 2010 looks at some of the most talked about subjects. It would seem that Justin Bieber’s hypnotic stranglehold has now finally overpowered the entire world. Looking at Google’s breakdown of the video here, it appears Justin Bieber gets the most attention on Google, scoring as the fastest rising entity in both the Person and Entertainment categories, and Continue reading

Let Twitter Choose Your Christmas Movies

It’s the height of the festive season – Christmas Eve – and my thoughts turn to one of my favourite Christmas activities: watching movies. Two holiday releases have caught my attention recently: Due Date and Despicable Me, both attracting positive reviews and similar ratings on IMDB. But are they really worth seeing? I decided to use our Twitter analytics tool, Skyttle Realtime, to find out. Due Date Due Date stars Continue reading

Judges become the focus of X-Factor

via Heat Magazine Is Simon Cowell more loved than hated? What about Cheryl Cole? Taking a further look at the buzz surrounding the culmination of this year’s edition of The X-Factor saga, we were interested to see the context in which the judges were being discussed. Dannii Minogue, for instance, generates a lot of benign chat from people who are sympathetic to her as a mother. The terms ‘cute’ and ‘pink headphones’ Continue reading