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Mathew Vattolil | Sentinel Projects

How Social Media Ignorance Can Damage Brands

The recent copywrite snafu by Cooks Source shows how social media ignorance can make or break brands. The lesson: don’t get involved in social media if you haven’t taken the steps to understand it. Social media is a great tool for building buzz and positive conversation about a brand. But as much as social media can help brands thrive against the competition, it can also do great harm to their Continue reading