Social Media Week Twitter Analytics

We’ve had a great Social Media Week in London. But what Social Media Week would be complete without some Twitter stats? We turned our Twitter analytics tool, Skyttle Realtime, onto the hashtag #smwldn to find out who’s been influential, what they’ve been talking about, and how people felt about the week. The following data is based on a sample of 8,000 tweets. Influencers (Most retweeted users) Based on our sample, Continue reading

UK Uncut: The Twitter Network Revealed

On Sunday, another wave of anti-tax avoidance protests and sit-ins will hit the UK’s high streets, organised by Twitter-powered activist group UK Uncut. We thought this would be a good opportunity to take our Twitter analytics tool for a road test. Mapping a Conversation Like any big, topical conversation, #UKUncut involves many thousands of participants and words spoken (or tweeted.) However, if it’s like most busy conversations, a small minority Continue reading

Social Media and the Rise of Financial Activism

Social media appears to be giving birth to a new kind of activism, which uses finance to achieve social change. Judged by the meteoric rise of recent campaigns, banks and corporations should pay attention. The story of financial activism begins in 2004, when Max Keiser, an ex-Wall Street banker turned activist and international provocateur, set up Karmabanque. His idea: to enlist the support of hedge funds and activists alike and Continue reading

Digital Activism: The Revolution Will Be Tweeted

Malcolm Gladwell makes a convincing case that high-risk activism depends on real-world relationships, but he ignores the value of social media for changing popular consciousness. In a recent editorial for the New Yorker (“Small Change – Why the revolution will not be tweeted”) Malcolm Gladwell argues that enthusiasm for social media as a platform for activism is “outsized.” Services like Twitter and Facebook, he says, seldom produce the kind of Continue reading

Mapping a Brand’s Contexts: iPhone Antennagate

In the digital world, brands are defined by the way people talk about them. The challenge is how to represent these “conversational contexts” visually. Consumer conversation shapes the contexts in which brands are perceived. For example, many of us intuitively know that iPhone has a large “apps” context, while Nike will be discussed in relation to “running.” We have been working on ways to represent this idea visually in a Continue reading