The financial sector is not only being affected by conversations online but also compliance legislation, which regulates how financial organisations should manage their communications within social networks. A couple weeks ago, Mark delivered a presentation, at a conference organised by Saxo Bank, addressing the key issues, technologies and methods of engagement that the financial sector need to be aware of: Social Media in Finance View more presentations from Market Sentinel Continue reading
Facebook is more than just a social network; for some brands, it’s their entire web presence. With some marketers redirecting their web addresses to Facebook and others displaying only Facebook URLs in offline communication, there’s no denying that Facebook is gaining media channel status. But there’s more to Facebook than Like buttons and wall posts. Posting updates on a Like Page is just beginning. An entire industry has mobilised around Continue reading
Free tools keep appearing in the social media monitoring space. Over a week ago we discovered a social media monitoring tool made with Yahoo Pipes, an extremely powerful (but not at all user-friendly) web application for building, well, other web applications. Still, the tool works well for monitoring conversations on-the-fly and can be customised (check out the tweaked tool I created for friends in the charity sector). Yahoo Pipes may Continue reading
The World Is Obsessed With Facebook from Alex Trimpe on Vimeo. According to this video it most certainly is; however, why do these videos not come directly from Facebook? This is impeccable marketing material and the information design – although not technically accurate – is very engaging.
This year’s London Fashion Week was the most interactive yet. Bloggers gained prominent seats at the event, the official website hosted video highlights, attendees tweeted using hash tags, and designers used their own Facebook pages to communicate with their fans. A stream of updates, using the #lfw tag, provided a good digest about daily events and announcements. But what dominated conversations in social media? Using our Twitter analytics tool, Skyttle Continue reading